Tourism Authority of Thailand signs letter of intent with leading Chinese travel service
The Tourism Authority of Thailand (TAT) and Nanjing Tuniu Worldwide Journey Service Co Ltd (Tuniu), one in all China’s main on-line journey service suppliers, just lately signed a letter of intent to strengthen the connection between the 2 international locations while enhancing financial and cultural cooperation.
TAT governor Thapanee Kiatphaibool signed the settlement alongside Tuniu Company founder and CEO Yu Dunde on the TAT Head Workplace in Bangkok.
Chinese language counsellor for cultural affairs Chang Yumeng served as official witness for the signing.
Kiatphaibool mentioned: “[This] signing ceremony marks a major step ahead for TAT and Tuniu in strengthening partnership between our nations. Now’s particularly the proper time to boost tourism cooperation to spice up consciousness concerning the fiftieth anniversary of creating diplomatic relations between Thailand and China subsequent 12 months.”
Yu added: “Tuniu shares the identical goals as TAT, that’s to ship a top quality journey expertise to Chinese language vacationers, fostering financial development, and nurturing a sustainable and mutually helpful partnership. We’re honoured to determine this settlement with TAT and sit up for working collectively on many extra actions and initiatives to supply Chinese language vacationers the perfect of Thailand’s leisure journey services.”
TAT and Tuniu already had a number of collaborations this 12 months. These initiatives embody an consciousness marketing campaign on Thailand’s well being and wellness tourism, in addition to a joint summer season promotion for household tenting excursions.
What does this settlement entail?
This settlement heralds larger collaboration between TAT and Tuniu in knowledge sharing, promotion, and communication. The information cooperation between the signing events covers the alternate of tourism data, each quantitative knowledge and qualitative insights, and mutual participation in journey reveals and associated occasions.
The collaborative framework for promotion consists of joint actions and advertising and marketing campaigns to boost Thailand’s visibility amongst Chinese language vacationers with excessive spending energy and long-stay preferences. This goals to strengthen the nation’s well-established place as the popular vacation spot with security measures in place for vacationers.
Proactive promotion
Over the previous 12 months, TAT proactively inspired Chinese language vacationers to go to Thailand by means of a collection of methods. Certainly, China is one in all Thailand’s most vital customer markets, and TAT’s aim for this 12 months is to achieve 7.3 million Chinese language guests, having already recorded over 4.5 million year-to-date.
Beneficial elements that can assist obtain this milestone embody the mutual visa exemption between Thailand and China; the upcoming Nihao Month celebratory occasion; numerous strategic advertising and marketing campaigns, in addition to partnerships with Tuniu and different main Chinese language tourism corporations.
The company likewise hopes that the brand new settlement with Tuniu will strengthen its efforts to bolster the capability of the Thai tourism sector with regard to getting access to new markets through digital innovation, while bettering journey comfort for Chinese language vacationers.