Scott Dunn presents the summer of the “Slowcation”

Scott Dunn presents the summer of the “Slowcation”


A view of the eating automotive on board the brand new Belmond Andean Explorer luxurious sleeper prepare, throughout its journey between Arequipa, Puno and Cusco. 


Sluggish journey embraces switching off, detaching from on a regular basis life and taking every day because it comes. In accordance with a brand new journey survey, British vacation makers are prioritising some well-earned relaxation and leisure in 2024, with over three quarters (81%) travelling particularly to de-stress and decelerate this summer time. The findings come from luxurious vacation supplier Scott Dunn’s newest journey traits report, which delves into the newest journey pattern: ‘the slowcation’.

This report is bolstered in how UK Google searches for information on ‘gradual journey journeys’ have elevated by 61% prior to now three months, and there have been greater than 16.3 million posts mentioning the pattern on TikTok too. Equally, Pinterest’s 2024 traits report additionally acknowledged that mild sightseeing is on the rise, with searches for ‘slowcation lodge’ (+70%) and ’gradual life’ (+60%) steadily growing over the previous yr.

Half of individuals (50%) say that consuming and ingesting out is their favorite approach to calm down when on vacation.

Virtually half (42%) admit that studying is their path to leisure, and a 3rd of individuals (33%) say merely basking within the sunshine is the reply.

The highest issues that assist Brits calm down on vacation are:

  1. Consuming & ingesting out (50%)
  2. Studying (42%)
  3. Sunbathing (33%)
  4. Spending time in nature (31%)
  5. Excursions (30%)

Adopting a ‘glide’ method

Spending time outside is in style, with virtually a 3rd (31%) of Brits saying mom nature helps them calm down on vacation. This may increasingly come as no shock as research present that being in nature can generate optimistic feelings equivalent to calmness, pleasure and serenity1.

Regardless of the will to calm down, there’s nonetheless a requirement for some cultural exploration and three in ten (30%) say happening an tour helps them unwind when travelling.

Nonetheless, the analysis revealed that Brits aren’t exploring as a lot they used to; in a fast-paced and pre-arranged manner. As an alternative, they’re drawing their journey plans out for so long as doable, savoring every second and taking a “glide” angle.

Taking time to unwind

It takes Brits three full days to change off when on vacation, though those that recurrently verify their smartphone (and work emails) could discover it takes them even longer to unwind.

Scientific analysis printed within the Journal of Happiness Research, says the right size of vacation to make sure you really feel totally ‘zen’ whenever you return is eight days.

A separate survey with Scott Dunn’s personal visitors revealed that 45% plan to take longer holidays this yr, suggesting they crave extra relaxation stops, slower schedules and ample time to calm down.

Simon Lynch, International Product Director at Scott Dunn, commented: “With so many individuals naming de-stressing as their major motive for reserving a vacation; and leisure as their major precedence once they’re away, it’s no shock that we’re seeing an elevated urge for food for what has been coined ‘slowcations’ this yr.”

“Sluggish journey is extra a couple of mindset versus a tempo of motion, it’s exploring someplace on a deeper degree, making area mentally and bodily for issues to occur spontaneously. For instance, taking time to stroll in nature, cycle via countryside, interact with the locals or take a long-distance rail journey.”

A prepare journey revivial

Simon added: “Leisurely prepare journey is among the greatest methods to expertise gradual journey, permitting you to take a seat again and savour each second with every cease of the route. A brand new wave of luxurious rail itineraries has pushed a thirst for cultural immersion, exploring the less-visited backroads of in style locations.”

“At Scott Dunn we’ve seen triple the quantity of bookings for prepare journeys in January-April in comparison with the identical interval final yr.”

The reserving figures additionally reveal some the preferred prepare journeys proper now; together with the Belmond Andean Explorer in Peru, the primary luxurious sleeper prepare sweeping South America; in addition to the Japanese & Oriental Specific which takes visitors on a fascinating voyage from Singapore to discover Malaysia.

Simon concluded: “Taking a slower and extra ‘mild’ method to the best way that you just journey – and making the journey a part of your journey – won’t solely encourage you to calm down and unwind faster, however it is going to inevitably result in discovery alongside the best way, and this in flip can assist you to make significant recollections too.”



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