CWT expands access to Finnair NDC content in Finland and the Nordics
CWT has made fast progress in deploying NDC capabilities in Finland since Might final 12 months, making certain its prospects proceed to have uninterrupted entry to Finnair content material via their most well-liked reserving channels.
When Finnair eliminated its final remaining home itineraries from EDIFACT distribution in February this 12 months, greater than 90% of CWT’s prospects in Finland have been already reserving this content material by way of NDC-enabled connections utilizing the Amadeus Cytric on-line reserving device (OBT), in addition to via journey counselor-assisted channels reminiscent of cellphone, e-mail, and messaging. CWT will additional increase its NDC protection within the Nordics to incorporate extra routes, airways, and points-of-sale over the subsequent three months.
“What we’ve achieved in Finland exemplifies how NDC may be deployed shortly, at scale, and with out disruption to prospects,” stated Erik Magnuson, CWT’s Vice President of Product Administration, Journey Content material & Connectivity. “This was the results of meticulous planning and swift expertise improvement by our groups, in addition to our shut collaboration with Amadeus and Finnair. We are actually utilizing this as a blueprint to increase our NDC capabilities with different airways all over the world.”
“Our profitable deployment of NDC with CWT in Finland marks a major milestone on our path of distribution transformation,” Jenni Suomela, Vice President International Gross sales and Channel Administration, Finnair, stated. “The robust collaboration with our companions at CWT and Amadeus made it doable to finish this roll-out swiftly, making certain seamless entry to our providers. We’re excited to make additional progress on this distribution transformation to allow us to supply extra personalised and dynamic content material and to satisfy our joint prospects’ wants and expectations. The lately launched new product PrioFlex, solely obtainable via fashionable channels, is a good instance of this.”
“We’re very glad to see the constructive outcomes of our shut collaboration with CWT and Finnair,” stated Ludo Verheggen, NDC[X] Program Director, Amadeus. “Collectively, now we have ensured that CWT’s prospects can have easy accessibility to all of Finnair’s content material, both via our Cytric Straightforward self-booking device or via CWT’s journey counselors utilizing Amadeus’ NDC-enabled Promoting Platform Join answer. We’re working arduous along with our companions, prospects, and the business to unlock the complete potential that NDC can ship to all stakeholders, from airways to journey sellers and all the way in which to the company traveler, thus enabling NDC adoption at scale.”
CWT made massive strides in increasing its NDC content material protection in 2023. The Finnair implementation is the newest milestone on CWT’s roadmap to supply shoppers with NDC content material, which now consists of the Cytric, Concur, Serko, and GetThere OBTs, with content material being sourced by way of Amadeus, Sabre and Travelfusion. It intends to construct on that momentum via 2024, with NDC deployments for extra airways and markets within the pipeline.